DESIGN TIPS FOR A SMALL SIZED MAILER

If you’re hoping for a quick budget fix, thinking small may be the solution that your brand needs. The lower cost of small postcards is great for maintaining reach while lowering your overall budget. While the ‘less is more’ approach will help keep budgets down, incorporating great design and promotions will help put your post card in the front of the rest. Here are a few design tips to keep in mind when running a small postcard campaign:

Color is key

Try a monochromatic design with pops of color or a transparency of color. The contrast is a great way to draw viewers’ eyes to a specific part of your ad, especially the call-to-action.

Minimize typefaces

Having too many fonts will distract from your message. Be sure to keep the number of fonts down to two fonts per piece. A hand scripts font tends work well with sans serif fonts and is a current trend. Even with trends, always consider fonts that would speak to the voice of your brand.

Photography

Photos can be a great way to identify with consumers. Whether it is a Seasonal feel, hot merchandise, or a lifestyle photograph, having a quality of photo can match that of your design and help to truly deliver the message of your brand while capturing your audience’s attention.

Small post cards can help yield big results and are easy to keep handy for the consumer to keep and use in a car, a counter top, or a purse! Reach your goals with an advertising piece that is sent straight into the hands of your target audience with direct mail.