Maximize Accuracy. Minimize Waste.
Customer data is one of your business’s most important assets. It must be stored securely and processed accurately to ensure the success of your mailing. Specialty Mailing has over 25 years of experience in the mailing industry and state of the art address list processing and security technology. This combination of know-how and technology helps us maximize the results of our clients’ direct mail campaigns.
Our Details
CASS certification & NCOA list processing
A direct mail advertising campaign, an appeal letter, or a municipal newsletter is an important investment. Without proper mailing list processing, some of that investment may be lost due to undeliverable addresses and postage rates may be higher than necessary. Before a mailing project makes it to our production floor, our data processing staff prepares the mailing list using the best technology available. Our industry-leading mail processing software allows us to cleanse and prepare a mailing list to get our customers the lowest postage rate possible. Address lists are then processed with CASS certified encoding and the National Change of Address (NCOA) system to ensure bulk mail recipients’ addresses are correct and deliverable.
Variable Data Printing
When a project requires more extensive work, such as a personalized mailing using variable data printing (VDP) technology, our staff is equipped with the latest data processing and design tools to produce the highest quality mail pieces. Postcards with QR codes, newsletters for offices in multiple locations, personalized promotional offers in self mailers, and letters with personalized inserts are all possible.
Secure Data Processing
Reach the right audience with our address list acquisition service. We provide accurate, targeted, and customizable mailing lists—residential, business, or specialty—based on location, demographics, or buying behavior. With verified, regularly updated data, you’ll cut wasted postage, minimize returns, and boost response rates for postcards, catalogs, and promotions.
Security
Information security is critical to businesses of all sizes. Technology changes all the time, so we regularly audit and update our security practices to ensure our clients’ data is safe. In addition to protecting our infrastructure, we have implemented a wide range of custom-tailored security solutions for customers with specific needs, from specific encryption methods to documenting chain of custody.
National Change of Address (NCOA)
Expand your reach with our email list acquisition service. We deliver high-quality, opt-in lists tailored to industries, demographics, and interests—ensuring your message hits the right audience. All data is responsibly sourced and compliant, with verified addresses and segmentation options to personalize outreach and boost engagement.
Additional Services
Services That Improve Customer Experience
Accurate data is the foundation of successful direct mail. Our data processing services ensure your mailing lists are clean, organized, and ready for maximum impact.
CASS
CASS (Coding Accuracy Support System) is a USPS certification process that verifies and standardizes mailing addresses to ensure they meet postal regulations. This process corrects formatting issues, validates ZIP codes, and ensures your addresses are deliverable—saving you time, reducing undeliverable mail, and lowering postage costs.
Merge/Purge
When mailing lists come from multiple sources—or even just large, outdated databases—duplicates are almost guaranteed. Sending duplicate mail not only increases costs but can create a poor customer experience. Merge/Purge eliminates these issues by identifying, consolidating, and cleaning your mailing lists before your campaign begins.
Deduplication
Deduplication—or “dedupe”—is the process of removing duplicate records within a single mailing list to ensure every address appears only once. This is crucial for keeping your data clean and reducing wasted printing and postage costs.
Personalization
Personalization in direct mail involves customizing individual mail pieces with variable data such as names, addresses, offers, or even images. Instead of sending the same generic message to everyone, personalization allows you to create targeted, relevant content that resonates with each recipient.
Let’s Get in Touch
From concept to delivery, we handle it all. Our full-service printing and mailing solutions ensure your message gets seen—professionally and on time. Save time, reduce stress, and let us take care of the details. Give us a call or request a quote today!