What is Geo-Fencing
Geo-fencing is a technique used to draw virtual boundaries around a real-world location. Think of your city and a particular store or location. Now draw a circle around this location. Make it as small or large as you want. This boundary you created is a Geo-fence.
What is Geo-Fencing Marketing
Geo-fencing marketing allows you to advertise to target audiences in a specific set boundary around your location. Ads will be seen by customers at the right time and place. By serving ads based on customer’s geo-location, you can increase the odds of targeting people interested in your product or services. As a result, maximizing your return on ad spent. Geo-fencing cuts down on advertising waste because it targets the right customers within a specific area.
Take Advantage of Competitor Geo-Fencing
Target your competitors with competitor conquest geo-fencing: Target customers who are currently visiting or previously visited one of your competitor’s locations within the last thirty days.
How Do Geo-Fences Work
A virtual boundary is drawn around a physical location or created via a GeoJson file upload
A customer enters the geo-fenced location
A customer is served ads from the campaign
What Industries Are Best Suited For Geofencing
While Geofencing Marketing can be successful for every industry out there, businesses that have potential customers located in proximity can see a higher rate of success. These industries include Brick & Mortar, District-Specific Entities, Venue-Based Entities, and Travel.
Brick & Mortar
- Quick Serve Restaurants
- Insurance Agents
- Political Parties and Candidates
- Municipalities and Counties
- Civic Groups
- Community Organizations
- Sports Arenas & Stadiums
- Concert Halls
- Convention Centers
- Truck Stops
- Train and Bus Stations
- Hotels and Resorts
- Tourist Attractions