As consumers begin to emerge from their quarantine and we slowly take those first steps to return to normalcy, the time to start rebounding for the Summer is now! While we are all facing challenges during this time, we can still work towards moving ahead and…

Consumers Trust Print Media During this time of uncertainty trust and brand loyalty will go a long way with consumers, and holding a tangible advertising piece will have more weight than an email or a digital ad then just the paper it’s printed on. Print media is a…

Third Time is the Charm While quality content is considered one of the most essential aspects of a good direct mail campaign, frequency can also be a decisive factor in the success of your advertising efforts. As we approach the Fall season, consider using the ‘Three…

It’s Demo Day Successful direct mail pieces work best when they are reaching the ideal target. To do that, businesses must aim their pitches at the right demographic. What’s the perfect demo for your needs? It depends… If you’re having a grand opening, you might want…

School Starts Early for Direct Mailers It may seem like school just wrapped up but now is the time to prepare your direct mail back-to-school campaign. If you’re mailing locally, or by school districts, consider including an academic calendar on your postcard. Add a…

Begin At The End Fulfillment, by definition, is accomplishing or completing something. In, print terms, it is the process and success of getting the print product into the hands of the intended party…the customer. Here‘s a simple list, starting with the last thing…

Promote Seasonal Services Be Ready & Work the Weather with Direct Mail Pledge Cards: Raise funds through print campaigns. Whether you’re building your brand, having a sale, or promoting special products or services, take advantage of Spring with Direct Mail. Check…

Take Action! Responsive Print Deciding on an Action Campaign? Choose what’s best for you. Pledge Cards: Raise funds through print campaigns. Multiple mailings allow consumers to see progress toward a shared goal. Connect pledgers with your campaign webpage for…

COVID-19 Update At Specialty Mailing, we are keeping a close eye on the rapidly evolving events surrounding COVID-19. We understand the growing concern across our communities, and that the effects on everyone are wide and varied. We wish everyone the best through this…

Refresh! Print Trends for 2019 There are a few trends that were very recently considered outdated, making their way back on the agenda for marketing and communications in forms of print. For example printed newsletters, which had been mostly moved to digital for so…

Postal Service Updates For 2019 With Direct Mail Postal Service Announces Price Increases 2019 The Postal Regulatory Commission (PRC) has recently approved the United States Postal Service’s proposal to increase postage rates in 2019. Several other changes will occur…

Develop Your Black Friday Strategy With Direct Mail Before any pumpkins or turkeys are carved and we’re all immersed in the shopping mania that is the holiday season, have you ensured that your company’s media plan is capitalizing on all the yuletide cheer? Setting up…