Customer data is one of your business’s most important assets. It must be stored securely and processed accurately to ensure the success of your mailing. Specialty Mailing has over 25 years of experience in the mailing industry and state of the art address list processing and security technology. This combination of know-how and technology helps us maximize the results of our clients’ direct mail campaigns.
CASS certification and NCOA list processing
A direct mail advertising campaign, an appeal letter, or a municipal newsletter is an important investment. Without proper mailing list processing, some of that investment may be lost due to undeliverable addresses and postage rates may be higher than necessary. Before a mailing project makes it to our production floor, our data processing staff prepares the mailing list using the best technology available. Our industry-leading mail processing software allows us to cleanse and prepare a mailing list to get our customers the lowest postage rate possible. Address lists are then processed with CASS certified encoding and the National Change of Address (NCOA) system to ensure bulk mail recipients’ addresses are correct and deliverable.
When a project requires more extensive work, such as a personalized mailing using variable data printing (VDP) technology, our staff is equipped with the latest data processing and design tools to produce the highest quality mail pieces. Postcards with QR codes, newsletters for offices in multiple locations, personalized promotional offers in self mailers, and letters with personalized inserts are all possible.
Information security is critical to businesses of all sizes. Technology changes all the time, so we regularly audit and update our security practices to ensure our clients’ data is safe. In addition to protecting our infrastructure, we have implemented a wide range of custom-tailored security solutions for customers with specific needs, from specific encryption methods to documenting chain of custody.