Thanksgiving is around the corner. While it’s always important to show your clients and customers gratitude for their patronage to your business, Thanksgiving is always a great excuse to go a little over the top. You can simply send them some form of card-postcard, greeting card, etc.- telling them that you’re grateful for them and just wishing them a wonderful holiday.
OR, you can step it up a notch. You can implement a great marketing strategy to really show you appreciate your clients and customers. Why not take a chance to say “THANK YOU” with a special coupon or discount for being so great? Make them feel special and emphasize this coupon or discount is specifically for them.
It’s not imperative that they receive your thanks by Thanksgiving, but rather that you send it and it’s postmarked before Thanksgiving so the message is sincere. You don’t want them to think it was an afterthought on your part or just a marketing scheme. While it boosts your sales and services and that’s a benefit of these actions, you really are thankful for these people. You wouldn’t be anywhere or successful without them!
Thanksgiving also paves the way for Black Friday. Millions of companies participate in Black Friday and offer special products and deals. Consumers get in a frenzy over participating in one of the (THE?) biggest shopping days of the year. It also creates a sense of urgency that Christmas is around the corner and this is the BEST time to grab those Christmas presents for your loved ones. Why not be one of those companies and cater to clients and customers. They’re expecting it.