Are you ready for New Year’s Eve? Make the end of 2015 memorable.
Remind your clients and customers what a great year you had in 2015 so they look forward to sharing 2016 with you.
One option is to make a collage or flipbook of Success Stories and Testimonials by clients from the year 2015. Specialty Mailing can also print high quality images if you want to highlight photos of happy customers with your products or their testaments (with their permission, of course). You can even get quotes from happy customers about how they’re looking forward to shopping with or obtaining services from you in 2016. This establishes a sense of trust and security since these people have made a commitment to your company. Sharing success stories and testimonials from your clients is also a humble way to brag about how great your company is.
Secondly, a great sales method for New Year’s Eve used by many corporations is to offer and promote “close out deals” or “end of the year specials.” You can send coupons to everyone and/or VIP discounts to preferred customers with these limited end of the year specials. It’s also a great opportunity to clean out the stock or services you don’t want to carry into the next year. Consumers rush to grab things that are limited and may not be available to them in the future.
The third option could be to throw a shindig! Open “houses” with snacks and a chance for networking will entice visitors to your humble abode. It’s a win-win situation for everyone. Send your party invitations with custom postcards that have your logo on it. You could print some VIP passes or tickets to send as well. People will have to hang on to those and be reminded of your company and it also gives them a little souvenir to keep. Things like VIP passes and tickets make people feel special and elite.
Basically, shower your customers and clients with how positive the year 2015 was and show how special they are so that they roll into 2016 with continued patronage.