A Direct Mail Marketing Campaign can fail for two reasons: A weak call to action that does not entice motivation, and poor targeting in which the mailing did not drop into the right places. If 50% of an unsuccessful mailing is due to targeting, it is imperative that the direct mail piece is mailed with the most advantageous mailing routes that will deliver them the best outcome through the mailing list that is generated.
Knowing about your best customers is a key factor in targeted direct marketing. Once you understand your customers you can use this information to build a targeted list of potential new leads. Mailing lists reach people that will buy and respond, so it is important not only to know your customer but to choose the best route to reach them.
According DMNews & Pitney Bowes, close to 40% of respondents say they have tried a new business for the first time because of information received via direct mail. Nearly 70% report renewing a relationship with a business because they received a direct mailing or promotional item. Talk about return on investment! This local awareness attracts new customers and encourages repeat business.
Ways Direct Mail Can Benefit Your Company
- Promote an upcoming event or special.
- Announce a grand opening of a new location.
- Customer Retention- Send out scheduled reminders to prevent inactivity, promote loyalty, and grow sales.
- Introduce a new and exciting product.
Call Specialty to help with your Demographic Target Mailing Lists!