In March everyone wants the “Luck o’ the Irish!”
Send some luck everyone’s way. Let people know as your customers and friends, they don’t have to be Irish to be lucky! Mail out coupons and special offers through simple coupon booklets, catalogs or postcards. However, Specialty Mailing has some ideas to get creative with your March marketing…
Fun & Different Ideas for lucky March Marketing:
Create, print and mail special lottery tickets or scratchers to your targeted audience. Everybody gets a thrill out of possibly hitting the jackpot. The prize doesn’t have to be money; your jackpot can be a free product or service from your company. Free is one of Americans’ favorite words and a shoe-in to get new customers and clients in your door.
A Golden Ticket –Willy Wonka & the Chocolate Factory- type scheme. Print and hide “golden tickets” in certain merchandise to drive sales. Decide how many you want to print and what the special offer for each will be. Release these tickets at different times throughout the month to create suspense and active participation.
Leprechauns love their riddles. Come up with a clever riddle and every week send a clue as to the answer. Everyone that figures the answer out by a certain deadline gets a prize. Even if it’s just something as little as a 20% off coupon, you are keeping people engaged with your business and making a lasting impression.
Where’s that pot of gold at the end of the rainbow? No one knows, but you can give them “gold” tokens with your business on them. Make each token redeemable for a product or service.
Quite a few people like to celebrate St. Patrick’s Day with a beer or two (or more). A festive way of marketing would be koozies with your company logo on them. These partiers will be at public places such as the parade and pub crawls; even just a neighborhood party would be good exposure.
– Whatever you decide to do for your March marketing, Specialty Mailing has your needs covered.
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