When you think holiday in April, you think Easter. However, there are many different, albeit smaller, holidays and events to celebrate. This leads to so many different angles your April marketing can use, besides Easter.
It’s no joke… April begins with the classic “April Fools Day.” Use this lead for humorous ads and discounts to stand out and grab attention. This kind of ad doesn’t even really have to “sell” anything, but just draw attention to your company. Popular companies do things like Nestle’s Kit Kat bars releasing a fried chicken flavored candy bar and Scope releasing a bacon flavored mouthwash. This makes us look twice and makes your ad memorable.
Spring Cleaning… Out with the old and in with the new! Talk about your new products and services you’re unleashing. Offer discounts on trying them out. Showcase on how your company can help them transition from winter into spring –even prepare for summer.
Earth Day & Arbor Day… Show how green your company is! Specialty Mailing offers recycled paper and other products to showcase and note on your correspondence. Possibly set up a recycle center in your space and send out a notice offering people a discount or service for recycling to get them in the door.
The Return of Baseball… It’s no secret that the Cardinals have the best fans in baseball! Specialty Mailing is no exception, being a St. Louis based company. We have to hand it to the Royals for keeping the World Series win in Missouri, though. We also just love baseball in general as it is America’s favorite pastime and it is a great theme to incorporate into your marketing.
If you have different ideas, tell us! Specialty Mailing is open to all ideas and willing to work with any you may have.