If you are targeting specific demographics, the flexibility of short run variable digital printing will allow you to focus your advertising dollars where they will count the most.
Variable printing allows you to personalize your piece in various ways, thus tailoring your direct mail piece to each individual consumer. From printing an individual’s name to changing the main title of a brochure, or even the call-to-action, each digital print job can be adjusted to fit different parts of your consumer base.
Small digital runs based on the demographic list are a great way to take advantage of the flexibility allowed via variable printing. Now you can send various messages to various demographics within the budget of a single campaign!
Utilizing both variable personalization and small run digital printing offers a unique form of advertising and can greatly improve your chances of drawing customers to your storefront or website. When you begin planning your next campaign, contact us to learn more about this unique form of advertising.
Small digital runs based on the demographic list are a great way to take advantage of the flexibility allowed via variable printing. Now you can send various messages to various demographics within the budget of a single campaign!
Utilizing both variable personalization and small run digital printing offers a unique form of advertising and can greatly improve your chances of drawing customers to your storefront or website. When you begin planning your next campaign, contact us to learn more about this unique form of advertising.
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