DEVELOP YOUR
BLACK FRIDAY STRATEGY
WITH DIRECT MAIL
Before any pumpkins or turkeys are carved and we’re all immersed in the shopping mania that is the holiday season, have you ensured that your company’s media plan is capitalizing on all the yuletide cheer? Setting up Christmas decorations in September may feel a bit overzealous but planning for the biggest shopping day of the year can never be too soon. Now is the time to plan the frequency of your direct mailers to ensure your company and product is part of the Black Friday market.
Consider two to three couple direct mailer runs to draw consumer attention and for the most response. As long as your mailing lists are up to date and your company’s message is finding the right demographic, your campaign will achieve the required reach to gain results. Also, be sure your campaign’s design and color palettes are in-season. We don’t have dive headfirst into winter just yet, take time to embrace the warm colors of autumn before the leaves fall. Allow your designs to change with the season.
Consider two to three couple direct mailer runs to draw consumer attention and for the most response. As long as your mailing lists are up to date and your company’s message is finding the right demographic, your campaign will achieve the required reach to gain results. Also, be sure your campaign’s design and color palettes are in-season. We don’t have dive headfirst into winter just yet, take time to embrace the warm colors of autumn before the leaves fall. Allow your designs to change with the season.
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