DESIGN TIPS FOR A SMALL SIZED MAILER

October 19, 2017 By responsetm Leave a Comment

DESIGN TIPS
FOR A SMALL SIZED MAILER

If you’re hoping for a quick budget fix, thinking small may be the solution that your brand needs.

The lower cost of small postcards is great for maintaining reach while lowering your overall budget. While the ‘less is more’ approach will help keep budgets down, incorporating great design and promotions will help put your post card in the front of the rest. Here are a few design tips to keep in mind when running a small postcard campaign:

Color is key
Try a monochromatic design with pops of color or a transparency of color. The contrast is a great way to draw viewers’ eyes to a specific part of your ad, especially the call-to-action.

Minimize typefaces
Having too many fonts will distract from your message. Be sure to keep the number of fonts down to two fonts per piece. A hand scripts font tends work well with sans serif fonts and is a current trend. Even with trends, always consider fonts that would speak to the voice of your brand.

Photography
Photos can be a great way to identify with consumers. Whether it is a Seasonal feel, hot merchandise, or a lifestyle photograph, having a quality of photo can match that of your design and help to truly deliver the message of your brand while capturing your audience’s attention.

Small post cards can help yield big results and are easy to keep handy for the consumer to keep and use in a car, a counter top, or a purse! Reach your goals with an advertising piece that is sent straight into the hands of your target audience with direct mail.

MAIL DURING NATURAL DISASTERS

October 2, 2017 By responsetm Leave a Comment

MAIL DURING
NATURAL DISASTERS

Natural disasters are devastating, and have an impact on the daily routines including mail.

With the recent natural disasters, some post offices have been closed during certain areas that will delay the delivery of mail. Keeping track of where mailing campaigns and which region they are being delivered to will help you stay on top of delays. The USPS currently has a list of areas that have been affected by severe weather. Visit the link below to find out if your campaign would be affected:

At Specialty Mailing, we can not imagine the ordeal of what the people who are experiencing these disasters have gone through. As always, come to us for expert knowledge on printing and mailing, we are here to help make your campaign fit within your budget and get the highest return possible!

Personalize & Make It Special!

August 15, 2017 By responsetm Leave a Comment

If you are targeting specific demographics, the flexibility of short run variable digital printing will allow you to focus your advertising dollars where they will count the most.

Variable printing allows you to personalize your piece in various ways, thus tailoring your direct mail piece to each individual consumer. From printing an individual’s name to changing the main title of a brochure, or even the call-to-action, each digital print job can be adjusted to fit different parts of your consumer base.

Small digital runs based on the demographic list are a great way to take advantage of the flexibility allowed via variable printing. Now you can send various messages to various demographics within the budget of a single campaign!

Utilizing both variable personalization and small run digital printing offers a unique form of advertising and can greatly improve your chances of drawing customers to your storefront or website. When you begin planning your next campaign, contact us to learn more about this unique form of advertising.

ALL HANDS ON DECK!

July 14, 2017 By responsetm Leave a Comment

ALL HANDS ON DECK!

Mailing Lists are the ideal way
to target specific demographics via direct mail which is imperative in a call-to-action response. When you have a great campaign, ensure all channels of engagement are on board and try incorporating more than one platform in your campaign.

With a Diverse Media Mix
you can maximize consumer engagement by reaffirming your message through social media as well. By taking these extra steps, your direct mail campaign will gain ever greater results when supplemented with social media.

For a quick, organic reach boost,
try spreading your message across Facebook, Twitter, Instagram, LinkedIn, or even Snapchat. Utilizing social media will increase your reach and remind customers of your message. The more often that customers see your message, the greater the opportunity you will have to create consumer engagement.

Update your website as well
to highlight and strengthen your current promotion and hand out samples of the direct mail campaign to your team. When everyone who interacts with customers and potential customers know the ins and outs of the great deal your company is offering greater excitement and action will be the result.

THE IMPORTANCE OF REFERRALS

June 7, 2017 By responsetm Leave a Comment

THE IMPORTANCE OF REFERRALS

Time and time again,
word-of-mouth has proven to be an incredible marketing tool. As your brand begins competing for a share of the market, customers are starting to become familiar with your product and are sharing their experiences with others. Favorable experiences create discussions that lead to referrals, which creates the highest probability of gaining new customers. Friends are more trusting of each other than they are of traditional ads.

Nielson reported
that 90% of shoppers stated that they trusted a friend’s referral versus the 70% who reported trusting online, consumer reviews.

So, how do we harness this potential?
Try including a referral program to your next direct mail campaign and encourage your customers to share your product with potential buyers. Here are a few key tips to keep in mind:

Incentives:
providing bonuses, discounts, or exclusive offers to both sides (Referring customer and potential client) will ensure your referral program members are motivated while potential clients become more likely to buy your product when they are getting a deal.

Simplicity:
making your campaign easy to understand and accessible will create fewer barriers for your customers. Make the attainability of the offer easy and start growing your sales.

Feedback:
the success of referral programs are easy to measure if every customer must register information with your business online. This also creates the opportunity to gain more feedback in the form of customer reviews, which will help you continue to evolve your business.

Let us help you
get your product in more conversations with a referral direct mail campaign. With the right motivation, your customers will become brand advocates in no time!

SPRING CLEANING

May 2, 2017 By responsetm Leave a Comment

which means now is a great time for a little campaign spring cleaning. Too much routine can be monotonous causing your message to get lost as your ad finds its way to the bottom of the mail pile. Just a simple update on paper stock, size, design, sales, or promotional offer can help create a refreshing, new message for current customers, while also helping to gain the attention of new shoppers.

Here are a few ideas to update your direct mail efforts and start getting noticed:

SIZE
A size adjustment could be just what you need to break customer familiarity and encourage customers to give your message another look.
Try these standard sizes:
• 4 x 6 traditional sized postcard
• 6 x 9 medium sized post card
• 6 x 10.5 self-mailer maximum size
• 6 x 11 (or 6.125 x 11.5) postcard that can be barcoded and receive automated postage rates or used for Every Door Direct Mailings
• larger sizes can be used for Every Door Direct Mailings (EDDM)

PAPER STOCK
The texture and feel of the stock or how it’s presented can also help increase awareness. An updated feel to your ad with new stock, glossy print, or even a transparent envelope can help make your message pop before it is even read.

OFFER
Use a new offer or service to promote your brand. Take advantage of the season. The summer is full of events, which creates the perfect opportunity to offer special giveaways.

DESIGN
Finding new ways to illustrate your current branding will keep your campaign from becoming bland and overlooked. Personalizing your campaign may add to ROI.

can be just what your campaign needs as the fiscal year invites the warmth of summer. Contact Specialty Mailing now to get your design ready in time for the new direct mail season!

INCREASE THE ODDS

April 3, 2017 By responsetm Leave a Comment

When direct mail is concerned, some calls to action just aren’t as successful as others. One sure way to increase the odds of customer response is to offer a

With a proper understanding of your demographic, you can maximize your response rate by creating a giveaway or contest that caters to the interest of your client base.

Is your region home to any professional sports teams?
Try offering a chance to win tickets to a game, or sports memorabilia.
You may also entertain the idea of prizes relevant to your product.

For example; a sandal or sunglass company may offer a vacation somewhere their products are most likely used, probably near the beach. This type of giveaway matches the company’s persona and will have the most appeal to its customers.

By using a barcode, return card, or directing viewers to sign up on your Facebook page, you can easily measure the success of your efforts and increase the information on your mailing list. Exciting potential customers with the opportunity to win something will make your ad stand out from typical mailers and provide your company with much more visibility than the competition.

For more great ideas to drive in new customers through direct mail call us here at Specialty Mailing, and let’s start planning today!

DIRECT MAIL IS A GREAT WAY TO FIND A POT OF GOLD!

March 1, 2017 By responsetm Leave a Comment

Direct mail is a great way to

Reaching your targeted demographic shouldn’t be as challenging as finding a four-leafed clover, but knowing your company’s demographic is paramount to a campaign’s success.

Although online data has improved our understanding of how far ad purchases can go, a lot of media buys can still be considered bets. You may understand what consumers like about your product, but if your advertising efforts aren’t targeted at the right demographic, your message will have a greater chance of reaching disinterested consumers.

Direct mail is a great way to

For example; a real estate agent may want to target certain demographics based on price, location, average income, or proximity to schools, because that realtor understands that certain benefits do not apply to everyone. By narrowing the field, there is a greater chance to find a potential buyer.

With Direct Mail Marketing, mailing lists offer these specific targeted demographics based on age and income which can help tailor and match your advertising campaign for a higher response rate. At Specialty Mailing we can help drill down your audience demographic mailing to find your customers and increase sales! Call us and find out how well targeted direct mail pieces can improve your advertising success rate.

EFFECTIVE CALL TO ACTION

February 1, 2017 By responsetm Leave a Comment

Having direct mail as part of your marketing efforts is very much like planting seeds that will eventually grow into future sales. There is always a return on your investment, especially if done right with an effective call to action.

A call to action encourages a response by the recipient
to act on the piece that was mailed.

Here are some tips to create an

Lay the groundwork for your direct mail piece and center the focus around a theme for example a holiday or an event such as “Valentines Day Special” or “Customer Appreciation Event”. Your target audience will recognize that this is a special occasion.

Offer a savings or a give away with the piece to make the special or event even more attractive. Recipients will see the benefit in acting on the piece by receiving additional products or savings on items they know they will need but are currently at a lower price point if they act..

Use language that has a sense of urgency which tells your audience clearly what they should do in order to benefit from the direct mail piece such as:
• Call us to order
• Stop in soon before prices go up
• For a limited time only
• Offer expires March 1st

will improve your direct mail campaigns chances of effectiveness and ultimately more sales!

Let us know how we can help you with your mailings. Specialty Mailing wants to make it as easy on you as possible to get your campaigns in the hands of your target audience. Ask for a mailing specialist at 888-534-4514.

HAPPY HOLIDAYS!

December 8, 2016 By responsetm Leave a Comment

Looking back over 2016 it has been an honor to have been a part of your team and we hope to work even closer with you this coming year to help make all of your Direct Mail campaigns a
huge success!

From everyone at Specialty Mailing,
we wish you health and happiness
as you gather around your loved ones this Holiday Season!

Getting a personalized greeting in the mail whether it’s a discount to a favorite shop or a greeting from a vendor who appreciates the business they do all year during the holidays, it’s greatly impactful to receive something just for the intended party! We accomplish this with variable printing at Specialty Mailing!

It is not too late to send out your Holiday and New Years Greetings!
Give us a call (314) 534-4599

Specialty Mailing is a full service lettershop that can take care of your organization’s mailing needs.

We offer the latest technology in laser printing, inkjet addressing, folding, inserting, data management, and many other aspects of direct mail. We also provide the personal service you expect. We can process projects of any size, and focus on providing the quickest turnaround possible to help you reach your customers in a timely manner.

When you call, you will speak with a live person, not a recording. We are available 24 hours a day, 7 days a week. Specialty Mailing is dedicated to saving you money while providing superior service. For your next mailing, please call us.

« Previous Page

Call us at 888-534-4514