Before a single plate of Thanksgiving leftovers is had, customers are already lining up outside storefronts in anticipation of the biggest shopping event of the year.
Much more than just a shopping ritual to usher in the Christmas season, Black Friday creates chances for businesses to share their products and services with a much larger audience. So get into the giving spirit early by sending direct mailers to show consumers why your business should be their Black Friday destination.
Dropping a quick notification is a great way to get the attention of shoppers ready to spend their money. Keep in mind businesses everywhere will be promoting their sales, be sure that your offer stands out from your competitors.
While leading off with a deal or discount is a great way to get your foot in the door, there are a few other strategies to consider when creating holiday mailers. Rewards are a terrific way to build customer relationships, a tear-off coupon promising more rewards can greatly improve your chances of return shoppers. Coupons for later purchases are perfect for retaining that Black Friday traffic.
Also, supplementing direct mail with ads across multiple platforms will help increase your reach and frequency ensuring your audience will recognize your efforts. A little extra legwork via social media can help give your campaign get that extra push it needs.
Don’t miss the opportunity to grow your business on the biggest sales day of the year. Contact Specialty Mailing and find out how we can help promote your business this holiday season!