Successful direct mail pieces work best when they are reaching the ideal target. To do that, businesses must aim their pitches at the right demographic. What’s the perfect demo for your needs? It depends…

If you’re having a grand opening, you might want to broadly cover the general public by immediate zip code and surrounding areas. If, however, your company caters to primary-school-aged children, you’ll want to be more selective with the data used to pull your list. Now, let’s say that primary-school-age demographic is your main customer and you smartly sorted your list with that information years ago, but since then you have expanded to include services for secondary-school-aged children. Over the years, your demographics changed. Did your list? There’s a natural progression of life for people and neighborhoods which means the people who lived somewhere five years ago are different now. Are you still targeting only families with young children?

Whomever your customer, have you accounted for change by regularly updating your list or are you still relying on the same old data and list month after month, year after year? Successful business owners are constantly evaluating their current customer profiles, adjusting their demographic data, and updating their lists to get the best return on direct mail campaigns.

It’s a great day for a Demo check…Specialty Mailing has the tools to help. Call us today.