As a direct-to-garment printer, we can have your custom tees and hoodies printed fast; just in time to become the life of your next party or event. Preview Flipside’s press hard at work HERE and discover how we produce high quality prints in a pinch!

In other news, be sure to monitor the recent USPS rate increases. The USPS rate increase will take effect on January 22nd 2018 and is projected to be minimal. Though the changes are small, the new rates could have an effect on your company’s budget. Specialty Mailing will be sending out updated rate chart posters next week. In the meantime, you can find more information at this LINK or contact us at 314-534-4599 with any questions.

Sales trends will indicate what items and services to push depending on the time of year there was an increase or decline. Try planning for quarterly advertising and analysis throughout the year based on these sales trends to help keep the campaigns fresh and on target.

Your company can then capitalize on the most opportune times for a product and service in order to garner the largest amount of consumer interaction.

From all of us at Specialty Mailing, we wish you a Holiday Season full of cheer and a very happy and prosperous New Year!

Much more than just a shopping ritual to usher in the Christmas season, Black Friday creates chances for businesses to share their products and services with a much larger audience. So get into the giving spirit early by sending direct mailers to show consumers why your business should be their Black Friday destination.

Dropping a quick notification is a great way to get the attention of shoppers ready to spend their money. Keep in mind businesses everywhere will be promoting their sales, be sure that your offer stands out from your competitors.

Don’t miss the opportunity to grow your business on the biggest sales day of the year. Contact Specialty Mailing and find out how we can help promote your business this holiday season!

The lower cost of small postcards is great for maintaining reach while lowering your overall budget. While the ‘less is more’ approach will help keep budgets down, incorporating great design and promotions will help put your post card in the front of the rest. Here are a few design tips to keep in mind when running a small postcard campaign:


Small post cards can help yield big results and are easy to keep handy for the consumer to keep and use in a car, a counter top, or a purse! Reach your goals with an advertising piece that is sent straight into the hands of your target audience with direct mail.

With the recent natural disasters, some post offices have been closed during certain areas that will delay the delivery of mail. Keeping track of where mailing campaigns and which region they are being delivered to will help you stay on top of delays. The USPS currently has a list of areas that have been affected by severe weather. Visit the link below to find out if your campaign would be affected:


At Specialty Mailing, we can not imagine the ordeal of what the people who are experiencing these disasters have gone through. As always, come to us for expert knowledge on printing and mailing, we are here to help make your campaign fit within your budget and get the highest return possible!

Variable printing allows you to personalize your piece in various ways, thus tailoring your direct mail piece to each individual consumer. From printing an individual’s name to changing the main title of a brochure, or even the call-to-action, each digital print job can be adjusted to fit different parts of your consumer base.

Small digital runs based on the demographic list are a great way to take advantage of the flexibility allowed via variable printing. Now you can send various messages to various demographics within the budget of a single campaign!

Utilizing both variable personalization and small run digital printing offers a unique form of advertising and can greatly improve your chances of drawing customers to your storefront or website. When you begin planning your next campaign, contact us to learn more about this unique form of advertising.

 

With a Diverse Media Mix
you can maximize consumer engagement by reaffirming your message through social media as well. By taking these extra steps, your direct mail campaign will gain ever greater results when supplemented with social media.

For a quick, organic reach boost,
try spreading your message across Facebook, Twitter, Instagram, LinkedIn, or even Snapchat. Utilizing social media will increase your reach and remind customers of your message. The more often that customers see your message, the greater the opportunity you will have to create consumer engagement.

Update your website as well
to highlight and strengthen your current promotion and hand out samples of the direct mail campaign to your team. When everyone who interacts with customers and potential customers know the ins and outs of the great deal your company is offering greater excitement and action will be the result.

Nielson reported
that 90% of shoppers stated that they trusted a friend’s referral versus the 70% who reported trusting online, consumer reviews.

So, how do we harness this potential?
Try including a referral program to your next direct mail campaign and encourage your customers to share your product with potential buyers. Here are a few key tips to keep in mind:

Let us help you
get your product in more conversations with a referral direct mail campaign. With the right motivation, your customers will become brand advocates in no time!

Here are a few ideas to update your direct mail efforts and start getting noticed:

can be just what your campaign needs as the fiscal year invites the warmth of summer. Contact Specialty Mailing now to get your design ready in time for the new direct mail season!

With a proper understanding of your demographic, you can maximize your response rate by creating a giveaway or contest that caters to the interest of your client base.

Is your region home to any professional sports teams?
Try offering a chance to win tickets to a game, or sports memorabilia.
You may also entertain the idea of prizes relevant to your product.

By using a barcode, return card, or directing viewers to sign up on your Facebook page, you can easily measure the success of your efforts and increase the information on your mailing list. Exciting potential customers with the opportunity to win something will make your ad stand out from typical mailers and provide your company with much more visibility than the competition.

For more great ideas to drive in new customers through direct mail call us here at Specialty Mailing, and let’s start planning today!