Before a single plate of Thanksgiving leftovers is had, customers are already lining up outside storefronts in anticipation of the biggest shopping event of the year.
If you’re hoping for a quick budget fix, thinking small may be the solution that your brand needs.
For a quick, organic reach boost,
try spreading your message across Facebook, Twitter, Instagram, LinkedIn, or even Snapchat. Utilizing social media will increase your reach and remind customers of your message. The more often that customers see your message, the greater the opportunity you will have to create consumer engagement.
Update your website as well
to highlight and strengthen your current promotion and hand out samples of the direct mail campaign to your team. When everyone who interacts with customers and potential customers know the ins and outs of the great deal your company is offering greater excitement and action will be the result.
So, how do we harness this potential?
Try including a referral program to your next direct mail campaign and encourage your customers to share your product with potential buyers. Here are a few key tips to keep in mind:
Lay the groundwork for your direct mail piece and center the focus around a theme for example a holiday or an event such as “Valentines Day Special” or “Customer Appreciation Event”. Your target audience will recognize that this is a special occasion.
Offer a savings or a give away with the piece to make the special or event even more attractive. Recipients will see the benefit in acting on the piece by receiving additional products or savings on items they know they will need but are currently at a lower price point if they act..
Use language that has a sense of urgency which tells your audience clearly what they should do in order to benefit from the direct mail piece such as:
• Call us to order
• Stop in soon before prices go up
• For a limited time only
• Offer expires March 1st