EFFECTIVE CALL TO ACTION
to act on the piece that was mailed.
Lay the groundwork for your direct mail piece and center the focus around a theme for example a holiday or an event such as “Valentines Day Special” or “Customer Appreciation Event”. Your target audience will recognize that this is a special occasion.
Offer a savings or a give away with the piece to make the special or event even more attractive. Recipients will see the benefit in acting on the piece by receiving additional products or savings on items they know they will need but are currently at a lower price point if they act..
Use language that has a sense of urgency which tells your audience clearly what they should do in order to benefit from the direct mail piece such as:
• Call us to order
• Stop in soon before prices go up
• For a limited time only
• Offer expires March 1st
will improve your direct mail campaigns chances of effectiveness and ultimately more sales!
HAPPY HOLIDAYS!
huge success!
From everyone at Specialty Mailing,
we wish you health and happiness
as you gather around your loved ones this Holiday Season!
Getting a personalized greeting in the mail whether it’s a discount to a favorite shop or a greeting from a vendor who appreciates the business they do all year during the holidays, it’s greatly impactful to receive something just for the intended party! We accomplish this with variable printing at Specialty Mailing!
It is not too late to send out your Holiday and New Years Greetings!
Give us a call (314) 534-4599
Specialty Mailing is a full service lettershop that can take care of your organization’s mailing needs.
We offer the latest technology in laser printing, inkjet addressing, folding, inserting, data management, and many other aspects of direct mail. We also provide the personal service you expect. We can process projects of any size, and focus on providing the quickest turnaround possible to help you reach your customers in a timely manner.
When you call, you will speak with a live person, not a recording. We are available 24 hours a day, 7 days a week. Specialty Mailing is dedicated to saving you money while providing superior service. For your next mailing, please call us.
BLACK FRIDAY FEVER
As the most important sales day of the year approaches, have you decided on the best way to reach consumers? While online sales continue to surge, business owners will be surprised to know that direct mail is still getting the biggest response from shoppers.
Direct mail has been found to have a response rate more than ten times higher than that of emails, and the gap grows even greater when compared to online displays. As attractive as this statistic appears, effective ads are more than just their medium. Black Friday is all about deals.
To stand out from the rest, your ads must contain special deals that shoppers feel they cannot miss. With a bit of research, you can identify price points within your market that provide the best possible deals, thus motivating more people to visit your store.
To further increase your chances of consumer response, try perforated post cards that allow customers to tear off a promotion which also serves as a personal reminder that indicates the success of your campaign.
With the holiday season just around the corner, it’s time to double check
your mailing list, and be sure not to miss out on a chance to capitalize on
the biggest shopping event of the year!
Specialty Mailing is a full service lettershop that can take care of your organization’s mailing needs.
We offer the latest technology in laser printing, inkjet addressing, folding, inserting, data management, and many other aspects of direct mail. We also provide the personal service you expect. We can process projects of any size, and focus on providing the quickest turnaround possible to help you reach your customers in a timely manner.
When you call, you will speak with a live person, not a recording. We are available 24 hours a day, 7 days a week. Specialty Mailing is dedicated to saving you money while providing superior service. For your next mailing, please call us.
THIRD DROP’S THE CHARM
We have all heard the saying “third time’s the charm” which implies that the third time you try something you are luckier then the first two times. In Direct Mail Advertising, it is actually true that the third mailing is the mailing with the most success.
The idea behind the practice of a Direct Mail Campaign with three consecutive mailings is for your target audience to retain the message and advertising you are sending them and take action through repetition.
First Mailing:
The first mailing is to make the introduction and announcement. This should be a personalized piece that is simple, designed to be eye catching, and to introduce the subject matter you are advertising.
Second Mailing:
The second mailing is to gain recognition. For repetition purposes and for the audience to see the offer or promotion again, the second mailing is to get recognition upon receiving and to reinforce the subject matter you are advertising. This should be the same message as the first mailing with a slightly different design but utilizing different photographs or similar colors from your brand.
Third Mailing:
The third mailing is for ACTION! Each Direct Mail piece should be personalized and have some type of call to action. The third mailing is when the target audience has been sent the message and the offer in enough repetition where there is a response when seeing the third piece. The call to action should stand out the most on this piece, enticing the audience to act and respond to your advertising efforts.
Give it a third try on your next campaign and watch the magic happen!
We want to help you with your Fall festivities and promotions, come to Specialty for all of your Direct Mail Marketing needs!
Specialty Mailing is a full service lettershop that can take care of your organization’s mailing needs.
We offer the latest technology in laser printing, inkjet addressing, folding, inserting, data management, and many other aspects of direct mail. We also provide the personal service you expect. We can process projects of any size, and focus on providing the quickest turnaround possible to help you reach your customers in a timely manner.
When you call, you will speak with a live person, not a recording. We are available 24 hours a day, 7 days a week. Specialty Mailing is dedicated to saving you money while providing superior service. For your next mailing, please call us.
DIRECT MAIL CAMPAIGNS WITH VARIABLE PRINTING
Get the Most Out of Your Direct Mail Campaigns with Variable Printing
Personalized mail is a great way to build stronger customer relationships. According to United States Postal Service Research, customers opened mail containing their name at a rate of 48 percent versus 39.6 percent when variable printing was not present. Adding a slight personal touch to your direct mail can increase your customer response by almost 10 percent!
Going beyond names; variable printing allows businesses to tailor direct mailer messages specifically to each customer. This printing method allows for personalized invitations, reminders, and coupons that reflect each individual client’s needs. Businesses no longer have to send blanket mailers that only appeal to a portion of their demographic. Now client trends can be pinpointed, thus preventing missed opportunities.
Will you be planning events for the upcoming fall season? Get your demographic mailing list through Specialty Mailing and let our variable printing services help you better reach your customers and maximize your marketing ROI for your upcoming campaign.
RETENTION WITH REWARDS
With the back to school shopping season just around the corner, customers will be flocking to the stores trying to check off all the items on their school’s supply list. But, once the excitement of the back to school season subsides, how do you keep customers coming back?
Incentives Keep Your Customers Coming Back
Retention programs are a great way to keep your customers returning to your store! Whether you’re offering special deals or just adding a personal touch to a direct mailer, a little extra effort goes a long way. Here are a few tips on how you can retain customers and fill your stores when shopping seasons cool down.
Sign Up Programs
Now that you have your customers’ mailing information, you can incentivize them with special discounts. Everybody loves a deal, and your loss leader will typically see a return on investment through ancillary purchases.
Membership Cards
This is essentially the same as a sign up program, but membership cards usually offer a points system. Point systems gain revenue by influencing the customer to purchase more items in order to obtain a deal.
Variable Printing
Another great way to get your mailer noticed; these are specially addressed coupons labeled with each individual customer’s name. That slight personal touch shows the customer that your business cares and wants them as a repeat shopper.
personalize your direct mail campaigns with variable print to help retain
customers in any season.
DIRECT MAIL MAGNETS
Try supplementing your direct mail marketing efforts with magnets! Direct mail already offers many advantages. Your ad is placed right in the viewers hands, according to the U.S Postal Service, over 90% of mail pieces are seen on the same day of delivery, and direct mail does not face the overflow of competition an ad would normally face in other mediums.
Try Magnets with your Direct Mail!
Research by PPAI shows when paired with magnets, ads are viewed up to 50% more when compared to their plain counterparts. Plus, when laminated to a standard-sized postcard, your campaign wont suffer from a dramatic hike in extra costs.
With targeted demographic mailing and the right design, magnets can easily extend their shelf life by being placed on a refrigerator of your customers and future customers. Now, your company name and information is there every time that refrigerator door opens, another impression is made thus prolonging the life of your advertising efforts.
Need help finding the right solutions to your next direct mail campaign? Contact our Team at Specialty Mailing, we have the ability and insight to handle all of your mailing services, 314-534-4599. Have a happy and safe July 4th Holiday!
NCOA: Why Sitting Idle Will Stall Your Direct Marketing Campaign
The most important part of every advertising campaign is being able to reach its intended audience. For direct marketers, finding the right viewer becomes even more important as each impression has a postage fee. For marketers to be sure their advertising dollars are landing in the right mail boxes, they must stay current on National Change of Address (NCOA).
Why is NCOA important?
Essentially, the NCOA allows mail items to be forwarded to a person or company’s new address. This database allows people to inform the post office of their new location and ensures that all mail sent to their previous address will find its intended recipient.
Though this system is quite efficient, there are a few setbacks. The NCOA requires precise information from multiple sources and cannot be completely accurate due to the fact that not all people or businesses file for a change of address. Whether a business is no longer operating or crucial information was not filed; certain potential customers end up not seeing their intended message, because the wrong information was on file.
Direct mailer marketers must stay on top of these changes by following the Post Office’s NCOA updates. The post office is only allowed to update address changes for a period of 48 months. After that, it is the direct mailer’s responsibility to make sure their list is up to date.
Closely following NCOA allows direct marketers to lower advertising budgets while also ensuring that the right messages are reaching the right people.
How having the right information can see a bigger return on investment.
An accurate NCOA database requires customers to enter the right information, otherwise, the mail becomes undeliverable. Undeliverable mail costs the USPS, on average, 1.5 billion dollars a year. In order to curb this expense, the USPS will now only provide presorted discounts to direct marketers that update their mailing list every 95 days.
Just as it is important for mail service providers to keep updating their list, it is equally as important for list owners to ensure that their databases are current with correct addresses. NCOA is a great start, but it is imperative that customers update their mailing list, as well.
Interactive Mail For A Big Response
QR Codes are a way for your direct mail marketing efforts to become interactive!
Designing a piece with a QR Code can open up a world of ways to take the recipient to where you want them to be. You can generate High Resolution QR Codes at https://www.the-qrcode-generator.com/ with all that features that come with QR.
A few great ideas would be to drive the audience to your:
- Company Page
- Promotional Sign up Page
- Product Video
- Sale Promotions
- Schedule of Events
We pride ourselves on our service and quick turnaround times to meet your mailing deadlines. Let Specialty Mailing help you with your next mailing project!
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