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Postal Service Updates For 2019 With Direct Mail

February 12, 2019 By responsetm Leave a Comment

POSTAL SERVICE
UPDATES FOR 2019
With Direct Mail

Postal Service Announces Price Increases 2019

The Postal Regulatory Commission (PRC) has recently approved the United States Postal Service’s proposal to increase postage rates in 2019. Several other changes will occur when the new rates go into effect on January 22, 2019. The recent decision by the PRC has led advertisers to wonder how this will affect their marketing plans in the New Year.

Standard Mail Is
Marketing Mail

The USPS has decided to re-brand standard (bulk) mail by changing the name of the service to “Marketing Mail.” Prices will only increase by less than one percent for the newly branded Marketing Mail.

Standard Mail Letters

Mailers will also be happy to know that the USPS has increased the maximum weight for Standard Mail Machinable Letters from 3.3 ounces to 3.5 ounces and increased the weight breakpoint at which pound prices apply for Standard Mail flats from 3.3 ounces to 4.0 ounces. This will allow advertisers to add more pages or a heavier stock to their direct mail pieces at a slightly higher rate.

Questions

If you have any questions regarding your mailings let us know we are here to help make your 2019 Mailing Campaigns a successful return on your investment.

Rates For 2019

As you may be aware USPS has recently raised rates an average of 2.5%. As of January 27th 2019 the new rates went into effect. Attached are the rates. Please contact your representative at Specialty Mailing with any questions.

rates chart

View Full Rates

Specialty Mailing is a full service lettershop that can take care of your organization’s mailing needs.

We offer the latest technology in laser printing, inkjet addressing, folding, inserting, data management, and many other aspects of direct mail. We also provide the personal service you expect. We can process projects of any size, and focus on providing the quickest turnaround possible to help you reach your customers in a timely manner.

When you call, you will speak with a live person, not a recording. We are available 24 hours a day, 7 days a week. Specialty Mailing is dedicated to saving you money while providing superior service. For your next mailing, please call us.

Filed Under: Uncategorized

Develop Your Black Friday Strategy With Direct Mail

September 13, 2018 By responsetm Leave a Comment

 

DEVELOP YOUR
BLACK FRIDAY STRATEGY

WITH DIRECT MAIL

backpack loaded with school supplies

Before any pumpkins or turkeys are carved and we’re all immersed in the shopping mania that is the holiday season, have you ensured that your company’s media plan is capitalizing on all the yuletide cheer? Setting up Christmas decorations in September may feel a bit overzealous but planning for the biggest shopping day of the year can never be too soon. Now is the time to plan the frequency of your direct mailers to ensure your company and product is part of the Black Friday market.

mailer exampless - varying colors

Consider two to three couple direct mailer runs to draw consumer attention and for the most response. As long as your mailing lists are up to date and your company’s message is finding the right demographic, your campaign will achieve the required reach to gain results. Also, be sure your campaign’s design and color palettes are in-season. We don’t have dive headfirst into winter just yet, take time to embrace the warm colors of autumn before the leaves fall. Allow your designs to change with the season.

Consider two to three couple direct mailer runs to draw consumer attention and for the most response. As long as your mailing lists are up to date and your company’s message is finding the right demographic, your campaign will achieve the required reach to gain results. Also, be sure your campaign’s design and color palettes are in-season. We don’t have dive headfirst into winter just yet, take time to embrace the warm colors of autumn before the leaves fall. Allow your designs to change with the season.

Filed Under: Uncategorized

Back To School Campaigns With Direct Mail

August 17, 2018 By responsetm Leave a Comment

 

BACK TO SCHOOL
CAMPAIGNS

WITH DIRECT MAIL

backpack loaded with school supplies

With families across the country gearing up for another year of academia via back-to-school shopping, has your business done enough to grab the attention of potential shoppers? Adding coupons to your company’s consistent direct mail campaign could be just the motivation that customers need to walk through your doors. Coupons may mean an initial, discounted service, but may greatly increase traffic from both new and old customers while also adding to your overall sale totals.

family excited in the mall

To grab the attention of your audience make sure the offers are simple by offering either percentage or large dollar off of purchasing. Coupons can also encourage the buyer to buy more to get more as long the incentive is easy to understand and attractive it will greatly improve the success of the campaign.

mailer exampless - varying colors

Plan to mail to the same list more than one time for a consistent reminder to the buyer to take advantage of the sales you’re offering. Keep the campaign consistent in design with just slight changes to make the newest mailer fresh. The more buyers see the offer, the more likely they are to take action.

Take advantage of the traffic as people come in and offer incentives to come back after the rush of the season. Coupons and printed incentives are a great way to measure the success of your advertising efforts. Contact Specialty to start planning your next direct mail campaign.

Filed Under: Uncategorized

Summertime Success with Direct Mail

July 19, 2018 By responsetm Leave a Comment

 

SUMMERTIME
SUCCESS

WITH DIRECT MAIL

summer typography image

With summer in full swing, the time is right to turn up on the heat on your direct marketing campaigns. By now most consumers have received their tax returns and are gearing up for family vacations, backyard barbeques, sunshine and relaxation. Keep up with your audience by using this “hot” concept to centralize your direct mail efforts around. Here are a few ideas to consider:

summer typography and pool image

THE LOOK

Engage consumers by appealing to their fun-in-the-sun mentality and incorporate summer-related graphics into your direct mail piece. Bright, vibrant colors are always eye-catching and at the same time offer you the opportunity to come across as energetic, relevant, and far from stale. For those brands that have mailed out repetitive layouts and color schemes for a long period of time, a new and fresh look will gain that much more attention.

sunglasses and mimosas

THE FEEL

Play up nature’s backdrop to your advantage. Create a scene in which consumers can ultimately envision themselves immersed in and your direct mailer has the power to immediately relate to your audience- and potentially create need for your product or services. One way is to display the product/message in an ideal outdoor setting. For example, if the goal of your direct mail piece is to sell more tires, consider adding an image of a family on a summer road-trip. Relate to the every-family experience while simultaneously reminding consumers of their responsibility to protect loved ones on the road by purchasing new tires.

beat the heat graphic

THE NEED

A well-known aid in converting prospects to customers is adding an incentive to direct mailers. Yet, however much a deal may be appreciated, if it’s not relevant to the needs of your target audience, it sinks. By understanding what your audience is experiencing, the more you can advertise their solution. For example, we know many are anticipating summer holidays, enduring sweltering heat, enjoying longer days, spending more time outdoors, etc. Benefit your direct mail results by identifying and examining shared and current lifestyle trends of your target audience and use it to your advantage.

fun in the sun mailing graphic

THE FUN

There are many ways to employ the summertime theme into your direct mail campaign so get creative! Want some local buzz? Promote a “cool” company-sponsored water balloon blast that is open to the public. Get wordy! Include text that subconsciously offers what potential consumers may be needing as they break a sweat just going to their mailbox like “arctic”, “chill”, “cool blast”, “unwind”, “family-fun”, “refreshing”- the list of related words could go on and on. Include these tips in your next summer mailer, lounge back, and soak in the success!

Filed Under: Uncategorized

TARGETING YOUR DIRECT MAIL FOR DIFFERENT GENERATIONS

June 15, 2018 By responsetm Leave a Comment

 

TARGETING YOUR DIRECT MAIL

FOR DIFFERENT GENERATIONS

Creating a successful marketing campaign is more than just a great idea at work, it’s also about thorough research of your target demographic. Simply put, understanding your audience and what drives them and their purchasing tendencies then putting that knowledge into action, yields higher results.

BABY BOOMERS

A large audience made up of adults aged 54 to 73, Baby Boomers are generally considered most affluent and at a stage where their daily lives have more time freed up compared to the other generations. Such freedom, coupled with their background that predates the technological communication boom, means Baby Boomers have both more time to read and consider direct mailers, as well as a greater appreciation. Baby Boomers also tend to place a higher value on respect, and so by creating a direct mail campaign that employs this notion to its advantage, and by ensuring the piece is not just eye-catching but also extremely legible, this audience will be more engaged with your message and therefore more likely to act.

GENERATION X

Made up of adults ages 38 to 53, Generation X is primarily driven by a work + life balance and are making important and often long-term financial decisions for their families, as well as for themselves as individuals. Direct mail still has a powerful impact on this group as they are majorly focused on their families’ financial situation and direction, therefore many are looking for the best deal, competitive pricing and discounts that will provide them the most beneficial service/product for the least cost.

MILLENNIALS

25 to 37-year-olds find themselves in the Millennials category. (This is somewhat of a cross between Generation Y and a portion of Generation X.) Just as with Generation X, many are making financial decisions for their families however, drivers for Millennials tend to be centralized around transparency and authenticity. This group is generally more concerned with social awareness and have a higher emotional drive in terms of their consumer practices. Incentives in your marketing campaign directed at this demographic that include guarantees, support of a cause, and a message that resonates on an emotional level with them, will have a greater impact and entice a stronger response.

GENERATION Z

Lastly, though Generation Z may be made up of the youngest group of individuals from about 18 to 25 years old, they are also coming in strong as a large consumer base for services and product sales across the nation. While studies are still being conducted to determine the spending and buying habits of this group, it is clear some drivers for Generation Z include control, freedom, and technology. Often referred to as the “iGeneration”, Generation Z is largely centralized around technological communication, however direct mail still provides an impact. Beyond brand awareness, the message is key and having a tangible connection to this audience may prove more personal, which offers something a screen does not.

Filed Under: Uncategorized

Three Musts for a Successful Campaign

May 10, 2018 By responsetm Leave a Comment

 

THREE MUSTS

FOR A SUCCESSFUL CAMPAIGN

Is your business using direct mail to the best of its potential? If you want to get the most out of your next direct mail campaign, be sure to include these three methods to boost consumer response and get more customers in your store!

Special Offers:

Shoppers love savings! Having the right offers on popular services, discounts on items, or even giveaways, can be a great motivator to bring more traffic to your business. Whether the offer is dollars off your prices or percentage off your prices, tracking what works over time will help you gain knowledge into the buying behavior of your clientele and what works best for your business.

Mailing List:

Having a great message is just the start, reaching your target audience is the next step to your campaigns success. Your mailing list needs to be comprised of potential clientele that fit your demographic. Knowing the area that your business covers, along with consumer lifestyle habits, will help determine who should receive your campaign. Through a mailing list you can drill down to location, age range, and income and capitalize on reaching the right consumer in your area.

Online Connection:

Maintaining brand awareness across all platforms is crucial. Your website, social media sites, and email lists, can be indispensable tools when reminding customers about special offers or keeping them up-to-date on company news. Give shoppers a reason to come back by frequently updating your sites with relevant information about your industry. On the printed direct mail piece, try providing an attractive giveaways to the mix for example tickets to a sports game or local attractions, that will encourage consumers to sign up to win and opt into your email database or to follow you online to help build those connections on all platforms.

Consider these factors when building your next campaign. Contact Specialty Mailing to learn more about mailing list, driving online traffic, and getting your mailers in the right homes!

Filed Under: Uncategorized

Three Elements To Consider When Designing Your Next Print Campaign

February 6, 2018 By responsetm Leave a Comment

 

THREE ELEMENTS

TO CONSIDER WHEN DESIGNING
YOUR NEXT PRINT CAMPAIGN


PAPER: Selecting the right stock can be a great way to make your campaign stand out. Glossy stocks will add more appeal to photographs in your direct mailer, while matte finishes create a more understated and classic look. A more recent material, “soft touch,” is a laminate that has a soft and smooth suede feeling when in hand. Added textures bring a whole new dimension to your mailer, keeping your ad one step ahead of the competition.


FONTS: Typography is imperative to highlight key points and draw consumer attention. Recent trends show script and hand written type fonts are becoming increasingly popular in consumer campaigns. “Moonlight Serenade” and “Thirsty Script” may be prime candidates for your next direct mail piece.


COLOR: Temperature will influence consumer perception of your ad. Clean and earthly color palettes can convey a peaceful and holistic message, blues can be seen as traditional and technical, while reds are typically chosen to stand out and represent energy and joy. Matching the right colors to the mood and tone of your brand will give consumers a much deeper understanding of your product’s image.

Filed Under: Uncategorized

FLIPSIDE T’S AND APPAREL

January 18, 2018 By responsetm Leave a Comment

 

FLIPSIDE T’S
AND APPAREL

Specialty Mailing is proud to announce its most recent venture,
FlipSide Tees and Apparel.

As a direct-to-garment printer, we can have your custom tees and hoodies printed fast; just in time to become the life of your next party or event. Preview Flipside’s press hard at work HERE and discover how we produce high quality prints in a pinch!


In other news, be sure to monitor the recent USPS rate increases. The USPS rate increase will take effect on January 22nd 2018 and is projected to be minimal. Though the changes are small, the new rates could have an effect on your company’s budget. Specialty Mailing will be sending out updated rate chart posters next week. In the meantime, you can find more information at this LINK or contact us at 314-534-4599 with any questions.

Filed Under: Uncategorized

MEDIA PLANNING FOR THE NEW YEAR

December 8, 2017 By responsetm Leave a Comment

 

MEDIA PLANNING

FOR THE NEW YEAR

Ornament on a tree

Season's Greetings!
With the holiday season in full effect, it's a great time look back at this years efforts and plan for even bigger direct mail media campaigns in the up and coming year.

Illustration

Sales trends will indicate what items and services to push depending on the time of year there was an increase or decline. Try planning for quarterly advertising and analysis throughout the year based on these sales trends to help keep the campaigns fresh and on target.

Your company can then capitalize on the most opportune times for a product and service in order to garner the largest amount of consumer interaction.
Winter theme woman with Christmas lights.

A quarterly schedule will also help relate content to seasonal occasions to keep in tune with the consumer and will greatly improve your chances of creating awareness and increasing sales.
Christmas presents
For best practices, considering distribution times in your planning and staying ahead of large holidays and annual events that will occur throughout the year which will yield the best results!
From all of us at Specialty Mailing, we wish you a Holiday Season full of cheer and a very happy and prosperous New Year!
picture of stationary

Filed Under: Uncategorized

BLACK FRIDAY DIRECT MAILERS

November 8, 2017 By responsetm Leave a Comment

 

BLACK FRIDAY

DIRECT MAILERS

Before a single plate of Thanksgiving leftovers is had, customers are already lining up outside storefronts in anticipation of the biggest shopping event of the year.

Much more than just a shopping ritual to usher in the Christmas season, Black Friday creates chances for businesses to share their products and services with a much larger audience. So get into the giving spirit early by sending direct mailers to show consumers why your business should be their Black Friday destination.

Dropping a quick notification is a great way to get the attention of shoppers ready to spend their money. Keep in mind businesses everywhere will be promoting their sales, be sure that your offer stands out from your competitors.

While leading off with a deal or discount is a great way to get your foot in the door, there are a few other strategies to consider when creating holiday mailers. Rewards are a terrific way to build customer relationships, a tear-off coupon promising more rewards can greatly improve your chances of return shoppers. Coupons for later purchases are perfect for retaining that Black Friday traffic.
Also, supplementing direct mail with ads across multiple platforms will help increase your reach and frequency ensuring your audience will recognize your efforts. A little extra legwork via social media can help give your campaign get that extra push it needs.
Don’t miss the opportunity to grow your business on the biggest sales day of the year. Contact Specialty Mailing and find out how we can help promote your business this holiday season!

Filed Under: Uncategorized

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When you call, you will speak with a live person, not a recording. We are available 24 hours a day, 7 days a week. Specialty Mailing is dedicated to saving you money while providing superior service.

Request a Quote

Services

  • Geo-Fencing Digital Ads
  • Inkjet Addressing
  • Digital Printing
  • Machine Inserting
  • Tabbing
  • Stamping/Labeling
  • Pressure Sealing
  • Metering
  • Folding
  • Mailing Lists
  • Mailing List Processing & NCOA
  • EDDM

Search

Services

  • Geo-Fencing Digital Ads
  • Inkjet Addressing
  • Digital Printing
  • Machine Inserting
  • Tabbing
  • Stamping/Labeling
  • Pressure Sealing
  • Metering
  • Folding
  • Mailing Lists
  • Mailing List Processing & NCOA
  • EDDM

About Us

We offer the latest technology in laser printing, inkjet addressing, folding, inserting, data management, and many other aspects of direct mail. We also provide the personal service you expect.

Request a Quote

Search

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