FOR THE NEW YEAR
With the holiday season in full effect, it's a great time look back at this years efforts and plan for even bigger direct mail media campaigns in the up and coming year.
Before a single plate of Thanksgiving leftovers is had, customers are already lining up outside storefronts in anticipation of the biggest shopping event of the year.
If you’re hoping for a quick budget fix, thinking small may be the solution that your brand needs.
For a quick, organic reach boost,
try spreading your message across Facebook, Twitter, Instagram, LinkedIn, or even Snapchat. Utilizing social media will increase your reach and remind customers of your message. The more often that customers see your message, the greater the opportunity you will have to create consumer engagement.
Update your website as well
to highlight and strengthen your current promotion and hand out samples of the direct mail campaign to your team. When everyone who interacts with customers and potential customers know the ins and outs of the great deal your company is offering greater excitement and action will be the result.
So, how do we harness this potential?
Try including a referral program to your next direct mail campaign and encourage your customers to share your product with potential buyers. Here are a few key tips to keep in mind: