TO CONSIDER WHEN DESIGNING
YOUR NEXT PRINT CAMPAIGN
PAPER: Selecting the right stock can be a great way to make your campaign stand out. Glossy stocks will add more appeal to photographs in your direct mailer, while matte finishes create a more understated and classic look. A more recent material, “soft touch,” is a laminate that has a soft and smooth suede feeling when in hand. Added textures bring a whole new dimension to your mailer, keeping your ad one step ahead of the competition.
FONTS: Typography is imperative to highlight key points and draw consumer attention. Recent trends show script and hand written type fonts are becoming increasingly popular in consumer campaigns. “Moonlight Serenade” and “Thirsty Script” may be prime candidates for your next direct mail piece.
COLOR: Temperature will influence consumer perception of your ad. Clean and earthly color palettes can convey a peaceful and holistic message, blues can be seen as traditional and technical, while reds are typically chosen to stand out and represent energy and joy. Matching the right colors to the mood and tone of your brand will give consumers a much deeper understanding of your product’s image.
FlipSide Tees and Apparel.
In other news, be sure to monitor the recent USPS rate increases. The USPS rate increase will take effect on January 22nd 2018 and is projected to be minimal. Though the changes are small, the new rates could have an effect on your company’s budget. Specialty Mailing will be sending out updated rate chart posters next week. In the meantime, you can find more information at this LINK or contact us at 314-534-4599 with any questions.
FOR THE NEW YEAR
With the holiday season in full effect, it's a great time look back at this years efforts and plan for even bigger direct mail media campaigns in the up and coming year.
Your company can then capitalize on the most opportune times for a product and service in order to garner the largest amount of consumer interaction.
A quarterly schedule will also help relate content to seasonal occasions to keep in tune with the consumer and will greatly improve your chances of creating awareness and increasing sales.
Before a single plate of Thanksgiving leftovers is had, customers are already lining up outside storefronts in anticipation of the biggest shopping event of the year.
Dropping a quick notification is a great way to get the attention of shoppers ready to spend their money. Keep in mind businesses everywhere will be promoting their sales, be sure that your offer stands out from your competitors.
While leading off with a deal or discount is a great way to get your foot in the door, there are a few other strategies to consider when creating holiday mailers. Rewards are a terrific way to build customer relationships, a tear-off coupon promising more rewards can greatly improve your chances of return shoppers. Coupons for later purchases are perfect for retaining that Black Friday traffic.