While we are all facing challenges during this time, we can still work towards moving ahead and overcoming the recent events that have certainly placed a major strain on the economy and begin to resume operations. To reach out to your clientele and potential new clients consider postcards; a friendly reminder that your business is back and ready to serve the public. Depending on your demographic, your company will want to consider its approach to enticing potential customers. Using mail as a communication tool will help let them know that you are open and what your current hours of operation. Discuss the safety standards that you have put into place. Offer specials or exciting discounts perfect for the Summer season, and last but not least, thank them for their loyalty! Make the most out of your company’s comeback; contact Specialty Mailing to assist with your next mailing campaign!

During this time of uncertainty trust and brand loyalty will go a long way with consumers, and holding a tangible advertising piece will have more weight than an email or a digital ad then just the paper it’s printed on. Print media is a tried-and-true method ranked at the top-of-the-list for the most trusted forms of advertising. (In surveys held by research firms Nielson, Edelman, Clutch, and Sherpa Marketing) Direct mail’s ability to target specific audiences and its personal aspect is one of the reasons people tend to trust mail so much. In most cases, the printed piece is designed and personalized through variable printing and consumers know it is meant for them. Even holding the material and being able to review the piece and understand the message, as opposed to a digital advertisement that appears for a few seconds while scrolling through the internet, also lends to the nature of print medias trust factor. While having a diverse media strategy is important, understanding what each platform offers will help your efforts get the best results. Not only does print appear as trustworthy, but the staying power far surpasses that of its digital counterparts. The impression of a targeted, direct mail piece that is personally delivered to a consumer’s doorstep will have the staying power and trust your Brand and efforts need.

Clutch – 2017, Marketing – Sherpa 2017, Nielson – 2015

At Specialty Mailing, we are keeping a close eye on the rapidly evolving events surrounding COVID-19. We understand the growing concern across our communities, and that the effects on everyone are wide and varied. We wish everyone the best through this potentially difficult period.

As scheduled events are being postponed and rescheduled, we understand the importance of making sure your clients are informed of any new changes. We would be happy to work with you, providing quick turnarounds on your direct mail campaigns, along with adding social media ads to ensure your message is received in a timely manner.

If you need anything, please reach out, we would be more than happy to assist during this difficult time. If you have any questions or concerns, please contact me at:
(314) 534-4599.

Sincerely,
Steve Stancic
President

While quality content is considered one of the most essential aspects of a good direct mail campaign, frequency can also be a decisive factor in the success of your advertising efforts. As we approach the Fall season, consider using the ‘Three Drop Rule’ to ensure that your messages resonate with consumers.

Attention – The first mailing is meant to gain the attention of your audience.
Recognition – The second mailing is when your campaign will be recognized by your audience.
Action – The last mailing is when your audience will most likely take an action and make a purchase.

Start by making your presence known. Get attention by providing potential shoppers with your company’s latest news and occurrences. Once you’ve introduced your company, keep the momentum going by refreshing shopper’s memories with a follow-up mailer. Frequency is crucial to rising above the noise. More views means greater recognition, thus giving your campaign a greater chance to succeed. Your final drop of the season needs to focus on action. Promotions and special offers can be great motivators and exactly what your company needs to get shoppers to your website and storefronts. Let Specialty Mailing help you with your next campaign!

Successful direct mail pieces work best when they are reaching the ideal target. To do that, businesses must aim their pitches at the right demographic. What’s the perfect demo for your needs? It depends…

If you’re having a grand opening, you might want to broadly cover the general public by immediate zip code and surrounding areas. If, however, your company caters to primary-school-aged children, you’ll want to be more selective with the data used to pull your list. Now, let’s say that primary-school-age demographic is your main customer and you smartly sorted your list with that information years ago, but since then you have expanded to include services for secondary-school-aged children. Over the years, your demographics changed. Did your list? There’s a natural progression of life for people and neighborhoods which means the people who lived somewhere five years ago are different now. Are you still targeting only families with young children?

Whomever your customer, have you accounted for change by regularly updating your list or are you still relying on the same old data and list month after month, year after year? Successful business owners are constantly evaluating their current customer profiles, adjusting their demographic data, and updating their lists to get the best return on direct mail campaigns.

It’s a great day for a Demo check…Specialty Mailing has the tools to help. Call us today.

It may seem like school just wrapped up but now is the time to prepare your direct mail back-to-school campaign.

If you’re mailing locally, or by school districts, consider including an academic calendar on your postcard. Add a reusable coupon or continuous discount and your mailers will stay on kitchen message boards and refrigerators for weeks and months. Your customers will form habits by referencing their calendars for special dates and grabbing their savings cards before heading to the stores.

It’s not just primary and secondary schools going back in the fall. College planning and purchasing is an event that covers several weeks. Don’t miss out on these multiple promotion opportunities. Consider including a College Essentials List and Recent Graduate Discount on your mailer.

Churches, Synagogues, Athletic and Social Clubs often follow the traditional school calendar. Program sign-ups are plentiful with postcard reminders. Include early-bird registration markdowns, family discounts, and important dates to increase participation and attendance.

Want to increase your coupon, fundraising, program, and promotion participation? Repetition is Key! Plan on a card a week over the course of a month and offer something new each time. Use special crossover and double coupon days for a little extra incentive to visit your store. For direct mail campaigns, school planning is now in session. Call Specialty Mailing to help you get started.